Promote Your Business!

 

Look, we all know that it's been a weird year and some of our businesses are really struggling. Getting to basics can definitely help.

Often, the hardest aspect of running a business isn’t the daily operations but the marketing and advertising aspects. A business only succeeds when it gets its name out there, but promoting a business is a neverending challenge for many entrepreneurs.

So what are the best ways to promote your business?

This guide will show you how to promote your business to capture your audience’s attention and to stand out from your competition.

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eCommerce vs Online Marketplace

 E-commerce vs Online Marketplace: What Are the Benefits for SMBs?

What’s the difference between ecommerce and the online marketplace? How do you, as a retailer, choose between the two? Or do you even need to choose? Here’s what you need to know about setting up your online sales channel and how each option is strategically poised to help you grow – no matter what the future of retail holds.
 
It’s a common myth that online retailers have replaced in-person shopping experiences. The National Retail Federation reports that, of the top 50 online retailers, most also have their own brick-and-mortar shops.
 
Prior to the COVID-19 pandemic, online sales made up 10% of what we call “retail” sales. This acceptance of online purchases is widespread, but how retailers approach the issue of internet purchases has had mixed results. Specifically, there’s one group that favors ecommerce solutions, while others embrace online marketplaces. Let’s take a quick look at the differences.

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How to Stop Robocalls

Robocalls - with all that's been going on in 2020, these are a continued annoyance and possibly worse. And locally, with our large student population from China and Taiwan, Ithaca has its own special kind of madness; robocalls in Chinese! The technology and cost to create and make these kinds of calls is very simple and incredibly cheap - hence all the calls at all hours. Here, Hewlett Packard provides some of the basics in attempting to reduce this annoying part of everyones day.
 
How often do you find yourself at your desk in the middle of a critical, time-sensitive project only to have your concentration shattered by the ear-piercing ring of your mobile phone?
 
You look down and see your friend, “Scam Likely,” calling once again. He must be a good friend because you hear from him at work at least twice a day, and he seems relaxed enough to call at the most inopportune times. You want to end your connection with him – given his rude interruptions – but you’re not quite sure how to do it.
 
The first thing you need to know is that you’re most likely dealing with isn’t a person at all but a robocall. What is that? Well, if you answer your mobile phone and hear what sounds like it might be a previously recorded message, it is most likely a robocall.
 
And it could very well be an unlawful attempt to reach you.

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Relationships - The Key to success

(NewsUSA) - Now more than ever, building relationships is important to small businesses so they can compete in the global marketplace.

The Smart Money Network is a community of digital marketing experts whose mission is to support entrepreneurs as they grow their businesses, especially in the new and increasingly online economy.

Having a partner to navigate the field of digital marketing can help small businesses get the edge they need. The Smart Money Network collaborates with small business clients and coaches them on how to engage a target audience with the right message at the right time, using a combination of digital tools and the power of persuasion.

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The Computing Center's Status - October 2020

We still receive calls and texts nearly every week asking whether The Computing Center is open for business.  The simple answer is: YESWE ARE! WE NEVER CLOSED! 

  • All of our staff is here, available, trained, and very careful.  Anyone who may have had a direct or indirect exposure to someone with Covid-19 is being tested.
  • We're busy, the computer technology industry has been one of the "mainstays" during the Pandemic. 
  • We are helping business, organizations and individuals in setting up and operating secure and safe remote computing systems. 
  • Our service department is actively repairing equipment of all kinds. We're primarily doing that in-house, but do go on-site with proper precautions.
  • Our engineers are working remotely and going onsite as necessary.
  • We actively pickup and deliver computers, printers, and consumables all over Tompkins County and beyond.

We have worked very hard at staying safe and healthy. How did we do? We're happy to say - we pulled it off. (so far)! No one at Computing Center or any of our families became infected. We did have a couple of concerning situations where employees have been exposed to others testing positive, but after testing and/or quarantine all of our staff and their families are fine.

Today, we are all still healthy, the rules and recommendations are more consistent across all businesses, and we're helping many local businesses that were shuttered reopen and recover. Our technical staff still can and does work remotely, but we also go onsite.

When you come to our offices, (Please setup an appointment) you'll find:

  • "X" spots all over the office floor marking off 6' increments to help people socially distance.
  • If you're not already wearing a mask, you'll be asked to wear one - we have extras if you forget yours. (Ours are logoed!)
  • We'll take your temperature (and if it's above 100.4 degrees, you'll be gently asked to leave). We'll also ask you if you've been exposed to anyone that has been ill over the past two weeks.
  • If you haven't made an appointment, we'll ask you to sign-in.
  • If you bring in a PC, laptop, or printer with you, it will be wiped down with a disinfectent cloth before we work on it.
  • If you're just dropping off a machine, we have a work area just to the right of our interior lobby door where you can fill-out all the paperwork without having to come into the office.
  • The place is spotless - it gets cleaned and disinfected daily.

This is The Computing Center's version of the "new normal".  Everyone stay safe and healthy!

Please remember - Shop with locally owned businesses and organizations. That's how we will all get through this, survive and thrive.

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